NEED FOR RECEIVING HEALTH INFORMATION THROUGH COMMUNITY RADIO SPEAKERS IN HIEP AN WARD, THU DAU MOT CITY, BINH DUONG PROVINCE

By Nguyen Thanh Binh, Nguyen Binh Phuong, Truong Thanh Yen Chau, Tran Minh Hoang
DOI: 10.37550/tdmu.EJS/2024.03.585

Loudspeakers are one of the state's means of communication used to propagate policies in recent times and have been very effective, contributing to propaganda and the development of legal policies. The issue of health communication has been effectively adopted through programs on health policy and health science. In order to have a scientific basis for surveying the role of loudspeakers in the new period in urban areas, creating a basis to advise industries, especially the health sector, on the satisfaction and effectiveness of loudspeakers. clear towards the people. With 7 in-depth interview samples in qualitative research conducted in Hiep An ward, Thu Dau Mot city, about the need to use and develop a quantitative assessment toolkit in the future. The results show that the rate of information reception is quite high, the age of reception increases gradually with age, the listening time per day fluctuates but still reaches a high rate, satisfaction with loudspeakers reaches a high level and the need to receive information from community loudspeakers in the future. Conclusion: Media reception from speakers is quite high, the received content is not proactive, so the incoming information does not meet the needs of today's low-tech and diverse media society. Therefore, there is a great need for a quantitative study with a more representative sample size to demonstrate the qualitative results that this study brings and at the same time, survey the content and effectiveness of health communication content from loudspeakers.