Thu Dau Mot University Journal of Science


By Tran Cam Thi
DOI: 10.37550/tdmu.EJS/2024.02.554


Hoi An is a well-known travel destination for both Vietnamese and foreign visitors, not only because it has a cultural heritage recognized by UNESCO but also because of its other cultural resources, including craft villages. Serving as both attractions and experiences for tourists, craft villages give them the opportunity to create unique mementos of their vacation while also boosting household income and elevating the status of craft villages. How is Hoi An's tourism industry exploiting this resource in tourism? The article conducts a scientific investigation of the role and current state of crafts in the production of souvenirs for tourism in general, particularly in Hoi An's craft villages such as Thanh Ha pottery and Kim Bong carpentry village, using research on souvenirs, observation techniques, and field excursions. The findings demonstrate that handicraft souvenirs are few, have less appealing designs, and have to compete hard with souvenirs from other localities. These results will facilitate the collaborative efforts of Hoi An's tourism stakeholders to identify strategies that guarantee the advantages that tourism brings to craft villages and vice versa.

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Publication Information


Thu Dau Mot University, Viet Nam

Honorary Editor-in-Chief and Chairman of the Editorial Board

Assoc. Prof. Nguyen Van Hiep

Deputy Editor-in-Chief

PhD. Trần Hạnh Minh Phương
Thu Dau Mot University

Editorial Board

Prof. Tran Van Doan
Fujen University, Taiwan
Prof. Zafar Uddin Ahmed
Vietnam National University Ho Chi Minh City

Prof.Dr. Phillip G.Cerny
The University of Manchester, United Kingdom
Prof. Ngo Van Le
University of Social Sciences and Humanities (VNU-HCM)

Prof. Bui The Cuong
Southern Institute of Social Sciences​​​​​​​
Prof. Le Quang Tri
Can Tho University

Assoc. Prof. Nguyen Van Duc
Animal Husbandry Association of Vietnam
Assoc. Prof. Ted Yuchung Liu
National Pingtung University, Taiwan

PhD. Anita Doraisami
Economics Monash University, Australia
Prof. Dr. Andrew Seddon
Asia Pacific University of Technology & innovation (APU)

Assoc. Prof. Le Tuan Anh
Thu Dau Mot University
Prof. Abtar Darshan Singh
Asia Pacific University, Malaysia

Prof.Dr. Ron W.Edwards
The University of Melbourne, Australia
Assoc. Prof. Hoang Xuan Nien
Thu Dau Mot University

PhD. Nguyen Duc Nghia
Vietnam National University Ho Chi Minh City
PhD. Bao Dat
Monash University (Australia)

PhD. Raqib Chowdhury
Monash University (Australia)
PhD. Nguyen Hoang Tuan
Thu Dau Mot University

PhD. Nguyen Thi Lien Thuong
Thu Dau Mot University


Nguyen Thi Man
Thu Dau Mot University