Currently, to make human life more convenient and easier, many utility services have been provided. Among them, online food ordering applications with high coverage and diverse forms become prominent. This research aims to examine the factors influencing the intention of using online food ordering applications among students in Ho Chi Minh City. Using a multivariate linear regression model and the Ordinary Least Squares method (OLS), the research team analyzed primary data based on 120 valid survey sheets collected from students studying in HCMC. The research results indicate that there are seven factors influencing the intention to use (ITU) online food ordering applications, including: (1) Ease of use (EOU), (2) Convenience (CV), (3) Aesthetic appeal (AA), (4) Price expectations (PE), (5) Social influence (SI), (6) Perceived risk (PR), and (7) Habits (HB). Among them, the three factors with the greatest impact on the students’ intention are ease of use, aesthetic appeal, and social influence. Based on the test results, the study proposes a management implication to help food delivery service providers enhance service quality, suggest development directions, and make suitable strategies for potential target customers.
Keywords: food delivery service providers, food ordering applications, management implication, students’ intention
Publication Information
Publisher
Thu Dau Mot University, Viet Nam
Honorary Editor-in-Chief and Chairman of the Editorial Board
Assoc. Prof. Nguyen Van Hiep
Deputy Editor-in-Chief
PhD. Trần Hạnh Minh Phương Thu Dau Mot University
Editorial Board
Prof. Tran Van Doan Fujen University, Taiwan
Prof. Zafar Uddin Ahmed Vietnam National University Ho Chi Minh City
Prof.Dr. Phillip G.Cerny The University of Manchester, United Kingdom
Prof. Ngo Van Le University of Social Sciences and Humanities (VNU-HCM)
Prof. Bui The Cuong Southern Institute of Social Sciences
Prof. Le Quang Tri Can Tho University
Assoc. Prof. Nguyen Van Duc Animal Husbandry Association of Vietnam
Assoc. Prof. Ted Yuchung Liu National Pingtung University, Taiwan
PhD. Anita Doraisami Economics Monash University, Australia
Prof. Dr. Andrew Seddon Asia Pacific University of Technology & innovation (APU)
Assoc. Prof. Le Tuan Anh Thu Dau Mot University
Prof. Abtar Darshan Singh Asia Pacific University, Malaysia
Prof.Dr. Ron W.Edwards The University of Melbourne, Australia
Assoc. Prof. Hoang Xuan Nien Thu Dau Mot University
PhD. Nguyen Duc Nghia Vietnam National University Ho Chi Minh City
PhD. Bao Dat Monash University (Australia)
PhD. Raqib Chowdhury Monash University (Australia)
PhD. Nguyen Hoang Tuan Thu Dau Mot University
PhD. Nguyen Thi Lien Thuong Thu Dau Mot University