For more than a hundred years, the people of Kien Giang have maintained the celebration of Nguyen Trung Truc’s death anniversary in order to pay tribute to this “Born as a general, die as a god”. According to the movement and development of history, the death anniversary of Nguyen Trung Truc must also have certain changes, to match the content anh nature of the historical – cultural time. This is an important issue, helping to better identify the regular adaptations and changes of national cultural values. However, to date this issue has not been studied. The purpose of the article is to analyze and clarify the process of organizing the death anniversary celebration and its changes, contributing to explaining the adaptation and regular change of cultural values.